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Gisele Bundchen , posing for the Spring Summer 2009 Ads for True Religion.
She looks great in those denim shorts. Her abs look insane too. D;
This is why Gisele makes 35 million in one year: She can nab 9 fucking magazine covers at once (Elle Magazine) and she poses for brands ranging from Dior and Versace (with Kate Moss) to True Religion.
She can sell it.

“When you use a girl like Gisele, you’re trying to create the image of your brand and your product on her,” said Jeffrey Lubell, founder and chief executive officer of True Religion. “You want women to see how it looks on her and say, ‘I really want to look like that.’”

True Religion enlisted Nino Muñoz to shoot Bündchen on a Malibu beach wearing items from the new limited edition True Religion Vintage collection. The ads will begin running in magazines such as Vogue, Bazaar, Elle and Vanity Fair in March.

Lubell dismissed any concerns about Bündchen’s heavy exposure this season, adding that her versatility is precisely why brands are willing to pay a premium to get her.

“The way we style it and the way our product is compared to another brand’s product, it looks totally different,” said Lubell.

In addition to sharing Bündchen’s image in their campaigns, executives from True Religion and Rampage were quick to share their admiration for her work ethic and willingness to take an active role in crafting the campaigns.

“She practically ran the shoot. I didn’t need to be there,” said Lubell, who was impressed enough to point out, more than once, that Bündchen had driven herself to the shoot, arrived on time, introduced herself and launched herself into the collection - WWD

[image via WWD]


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